Comers Core · multichannel

Multichannel ecommerce without multiple ways of working

Comers connects marketplaces, stores and sales accounts into one operational surface. Channel-specific data is normalized into a shared model so your team can work with orders, listings, inventory, fulfillment and customer conversations without organizing the company around the limitations of each marketplace.

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Channels are inputs, not separate ways of working
One data model across accounts and stores
The source stays visible where it matters

sales channels

Marketplace · PL account orderId · fulfillmentStatus
Marketplace · DE account order_no · state
Brand store id · status · items[]
Sales account its own identifiers

normalization

Comers operating model

shared operational objects across every channel

everyday operations

Orders
Products
Listings
Inventory
Fulfillment
Messages

01 · sales structure

Organization, Seller and Sales Channels — three levels, one model

Comers separates three levels that many systems mix together. A company can grow sideways — more brands, more accounts — without turning every channel into a separate operating system.

Organization: The customer / tenant in Comers — your company and its operational environment.
Seller: A brand, selling unit or operational commercial identity inside the organization.
Sales Channel: A concrete marketplace account or store the sale comes from.

organization Your company

seller Brand A
- Marketplace · PL account marketplace
- Marketplace · DE account marketplace
- Brand store store
seller Brand B
- Marketplace · EU account marketplace
- D2C store store

One organization can run multiple sellers, and each seller can connect multiple sales channels — without losing the shared operating model.

02 · channels differ, operations do not have to

Different channels. One operating model.

Every marketplace has its own statuses, identifiers, APIs and rules. Once several channels are involved, teams often end up maintaining a different operating process for each source.

Comers separates channel integration from everyday operations. The source remains visible where it matters, while orders and related data are normalized into the Comers model.

before a separate process per dashboard

Channel A

orders: own statuses and deadlines
inventory: separate numbers
messages: own inbox
fulfillment: own workflow

Channel B

orders: another handling process
inventory: another truth
messages: another inbox
fulfillment: different rules and labels

More channels means more variants of the same process — and a harder answer to “how do we actually do this?”.

with comers one process across channels

Channel A
Channel B
Store
Sales account

Orders shared statuses and deadlines
Products one product model
Listings connected to the product
Inventory one real stock item
Fulfillment one shipping process
Messages inside the sale context

The marketplace defines where a sale came from. Comers defines how your company handles it.

03 · connected operations

Orders, listings, inventory and messages stay connected

Multichannel commerce is more than aggregating orders. Products, available stock, listings, shipments and customer conversations need to stay connected across channels.

Comers keeps these areas inside one operational environment — regardless of which channel a particular sale came from.

sales from different channels

Marketplace · PL account channel order
Marketplace · DE account channel order
Brand store store order

the same operational context

Order shared model, independent of channel
Customer details and contact history
Product & listing the channel listing points to your product
Inventory the real stock item behind the sale
Fulfillment dispatch and tracking
Messages the conversation around the sale

The same set of relationships applies to sales from every connected channel.

Explore Comers OMS

orders

Orders

Sales from several channels land in one working list with shared statuses and deadlines instead of several separate dashboards.

// one handling process, many sources
listings

Listings

A listing stays channel-specific, but points at your own product model — content and relations do not live only inside a marketplace panel.

// the channel describes the offer, you describe the product
inventory

Inventory

Availability is based on real stock items rather than numbers maintained separately for each channel.

// one stock item behind many listings
fulfillment

Fulfillment

Shipping uses the same order and warehouse context, so packing and dispatch do not depend on where the sale came from.

// one fulfillment path
messages

Messages

Customer conversations stay connected to the sale, product and shipment instead of living in several independent inboxes.

// context instead of dashboard hunting

04 · shared inventory

One real inventory position can support many channels

Multichannel only works if selling in several places does not create several independent truths about the warehouse.

Comers models real stock independently from marketplace listings. Stock items can be connected to several offers across sales channels while staying part of one stock and warehouse model.

real stock item

Desk lamp — black

RT-1002 · main warehouse

on hand: 24 pcs
reserved: 3 pcs
linked listings: 3
model: product · variant

listings across channels

Listing — PL account marketplace
linked
Listing — DE account marketplace
linked
Store product page brand store
linked

One real stock item should not become several independent “truths” just because you sell in several channels.

05 · integration boundary

Integrations should not define your company architecture

Channel adapters normalize external data into the internal Comers model. That lets operational workflows evolve independently from differences in external APIs, status models or temporary API delays.

The integration stays responsible for talking to the channel. Core stays the place where your organization runs its operations.

external channels

Different APIs different ways to read and send data
Different statuses the same stage named differently
Different identifiers their own order and listing numbers
Different rules channel deadlines, requirements and policies

integration boundary where channel differences end

Comers Core

one operating model

Orders
Products
Listings
Inventory
Fulfillment
Messages

your operations

Operations team
Warehouse & shipping
Customer service
Listing management

A channel can change. An API can change. Your company process should not be built around those differences.

See how Comers connects to your channels

Available channels and how they are connected are covered separately — the operating model stays the same.

Explore integrations

06 · an agent across channels

Agent Comers works across the connected context

Because Agent Comers operates on the context available in Core, operational questions can span several channels at once.

Instead of asking marketplace by marketplace, teams work on the shared model of orders, customers, products, inventory, messages and shipments.

Agent Comers scope: all channels

Which orders across our channels need operational attention today?

Across three channels there are 12 orders due today. 4 have no shipment prepared yet and 2 have an open customer conversation.

19-62930-40286 marketplace · PL account no shipment
31-58204-77613 marketplace · DE account open conversation
22-90311-10574 brand store ready to dispatch

// answer scope and available actions depend on permissions and the current agent tool set

FAQ

Frequently asked questions

Can Comers manage several marketplaces and sales accounts?

Yes. It is designed for multiple channels and accounts in one operating model. Actual availability depends on current integrations.

Does Comers normalize channel data?

Yes. Integrations map channel-specific data into the internal Comers operational model.

Does Comers replace every marketplace dashboard?

Not necessarily. Comers centralizes common operations. Channel-specific features still depend on the external API and integration scope.

Can multichannel operations use shared inventory?

Yes. Inventory can be modeled independently from individual listings and connected to offers across channels.

Run many sales channels as one operation

Connect channels to one model for orders, products, inventory, fulfillment and customer communication.